Vision profiles

Meet the Amy Watts - The Purchasing Coordinator At Vision Profiles

In the last 12 months, here at Vision we’ve actively been looking at our departments and dynamics, proactively making changes to benefit the entire company.

One of these changes was to to take the position of ‘purchasing’ out of the Internal Sales team and put this within the Finance Department.

We asked our Finance Manager Julie Heskins to formally introduce Amy Watts as our Purchasing Coordinator. 

“Amy started at Vision in 2018 in the finance team. Both myself and Karen are long standing employees at Vision and pride ourselves on the efficient and rhythmic way in which the department runs.

Amy was a breath of fresh air; a work ethic just like ourselves, with fresh eyes into a department that worked like clockwork. It was decided that the purchasing position would become a more rounded and general purchasing role; not only the purchasing of our raw materials and monitoring this, but also the purchasing and researching of everything bought at Vision.

This would give the person taking on this role an ability to have absolute continued awareness of the value of purchasing within the company, and enable full clarity on expenditure to be understood by one person, and not spread out through departments.”

Amy has proved herself to by a key member of the finance team and undoubtedly is the right person for the job. 

I hope you’ll join us in welcoming Amy into her new role, and wishing her well for the future.


Vision's latest investment - The Mezzanine Floor, home of the Technical Department

Mezzanine shop floor view

Back In 2016, upon creating the Technical department, Alan realised that the introduction of this new department could mean more than just the department itself, and that Vision would need to expand its office space, preferably having a dedicated technical office to allow clients to visit Vision to discuss their extrusion or manufacturing technical needs.

This idea was thrown around and deliberated over, for what ended up being almost 3 years before we bit the bullet and committed to building a new floor on site at Vision Profiles.

As it was being specifically built to house the Technical department, unfortunately for Stu Hartley, the Technical manager, this fell into his lap to project manage … and we can confirm, that the novelty value wore off pretty quickly!

We asked Stu for his take on the Mezzanine floor: 

“After many different variants of design, many meetings, and many many conversations … Alan, myself and the rest of the management team agreed that with the disruption this would cause due to contractors on site etc., that the best use of the space and investment was to create 3 offices in total on a mezzanine floor. This would be above the production area, therefore keeping the invaluable floor space, but increasing our much-needed office space.

Mezzanine close up

One office is technical (the best one I might add!), another for quality and operations, and a final new larger boardroom so that clients can visit and have a full panoramic view of the shop floor. Something that we felt would be an invaluable asset for visiting customers. This was then linked to the sales office and the shop floor via a staircase to allow close interactions with other departments in the business. The entire build was faultlessly carried out by QA in Bristol and we are very happy with the results.”

The Mezzanine was fully completed and finished In March, and we look forward to seeing you on site, and taking you on a tour of our latest addition.

Visio Profiles Shopfloor with Mezzanine floor

Meet our Area Manager for the north of England - Andy Stott

Andy Stott -Area Sales Manager for Vision Profiles

We asked our National Sales Manager Hugh Hastie for a proper Introduction to the latest member of the external Sales team.

“Andy has been with us since September 2018, so many of you will know him already.

Andy joined us from an aluminium stockist in the north of England, and his position in Vision is as area sales manager for the north of England (basically from the border with Scotland down to and including the Midlands.)”

Hugh Continues; “Based in Wigan, he’s well positioned in the middle of his sales area, and within easy reach of the office. Andy has aluminium experience both in sales (as a business development manager, and inside sales) and in a technical role with one of Cortizo’s long standing UK customers where he was involved in producing and following up quotes, producing CAD drawings, and generally assisting manufacturing by inspecting finished parts.

As with most people of his generation (he’s 23) he has an affinity with social media, and he will hopefully be of use to our marketing manager, Lauren Grady. One of his roles in his previous company was to develop their social media platforms, and hopefully with Lauren’s marketing skills and Andy’s social media skills we can get the Vision/Cortizo ‘One Stop Shop’ message to even more aluminium users …. Watch this space!”

Outside of work Andy is a keen rugby league fan (‘proper’ rugby as he calls it). He is a season ticket holder at Wigan Warriors. He has also played tennis for several years and can be found often at his local David Lloyd club, either in the gym, or on court.”

I hope you’ll join me in welcoming Andy to our growing sales team, and wishing him well for the future.

Vision Profiles Achieves the ISO 9001:2015 Accreditation

In June this year, Vision Profiles achieved the transition from ISO 9001:2008 to ISO 9001:2015.

Like all things Vision, this has been a real team effort with every department playing their part in helping to achieve the accreditation. We asked Paul Bowers, Quality Manager, to walk us through the new standard:

“So, what has this new version actually meant? There has been a change to the emphasis of the standard to include risk-based thinking in the culture of the business, along with the ‘process approach’ which has always been a key feature in ISO 9001. This in effect means that the company looks at all issues of risk, minimising risk that could damage the business, as well as making sure that all opportunities for improvement are taken advantage off.”

Small details like changing the Quality Manual to the Business Improvement Plan and using the ‘opportunities for improvement’, highlighted in the regular BSI audits, highlight the focus the company has on the improvement culture that ISO helps to structure and embed into an organisation.

Paul continued: “When Alan said that he wanted the company to regain its ISO 9001 status, his remit was pretty clear; Make sure it challenges the business but adds value at the same time. We try to do all we can to meet our customers’ expectations - but in a structured way so that we can repeat it time after time, and we seek to never miss an opportunity to get better and improve as a company.”

Vision Profiles invests in the latest 3D import software

One our most significant investments recently, is the introduction of 3D import software for CNC machining.

The simplest explanation is, with this software, we can automatically detect and programme profile machining. The “3D import” module provides users with ‘a miracle at the press of a button’. The result of this software is a quantum leap in profile processing.

Behind the 3D import there is a 3D converter that automatically detects processes in 3D modules, and programs them in seconds. The brilliance of this software? Gone are the days of time-consuming, error-prone data entry by hand for programming processes like drill holes, circular pockets, grooves, slots, rectangular features, notches, saw cuts and free-forms. The 3D detector calculates the dimensions used in the 3D model, another feature that’s key to saving time.

The use of the 3D converter provides a series of advantages; in terms of speed, the 3D detector offers a vast move forward in comparison with manual programming - 100 machining steps can be programmed in 5 seconds. Working with the 3D detector is not as error-prone as manual programming, and the automatic input of machining steps is far more precise.

Stu Hartley, our Technical Manager commented: “We looked into the 3D software investment when we were approached by our customer, Maple Sunscreening, for a very bespoke Fabrication project – turns out it was one of our best investments yet. Some companies would decline the opportunity at enquiry stage for this kind of work, for simply not having the tools and software to facilitate it. And that’s what sets us aside from our competitors. I’m in the fortunate position that I can take this kind of enquiry to our MD, and it becomes a reality. Vision is constantly growing and its incredibly exciting.”

Vision Profiles Joins Made in the Midlands

As one of the leading UK stockholders of quality aluminium extruded profiles we are pleased to announce that the business has become a member of “Made in the Midlands”.

Made in the Midlands is a manufacturing and engineering peer-to-peer membership association aiming to unite Midland industries to source, supply, share best practice and collaborate within the region.

Lauren Grady, Marketing and Communications Manager at Vision Profiles said, “We are looking forward to attending the many events that Made in the Midland offers.

Providing quality products and services is a core principal to Vision Profiles and is essential for best in class performance in business today. We are looking forward to meeting other like minded companies within the organisation and sharing best practice ideas with them.”

Made in the Midlands has nearly 400 members from all market sectors: automotive, aerospace, marine/defence, medical and other industry supply chains to name but a few.

Lauren continues, “Made in the Midlands will allow us to raise our profile within the Midlands business community, connect with other members and create new business opportunities. More importantly it will offer a means for us to build lasting relationships.

At Vision Profiles, building relationships with our customers is core to how we do business. That is how we differ from a large organisation, we are more personal and approachable.

We believe the best business partner needs to understand your company and market as well as you. This requires a long-term view of business relationships, an ability to learn and apply knowledge across industries and a passion for creating the best products available.

Vision Profiles Expands External Sales Team

We are delighted to announce that Paul McKim has been appointed as Area Sales Manager and will be joining our rapidly expanding external sales team, reporting to Hugh Hastie our National Sales Manager.

Paul has over 14 years sales experience, predominantly in the plumbing and heating trades, initially on an internal basis as a branch manager and subsequently as an external sales manager covering the whole of Scotland.

His role at Vision Profiles will cover account management – offering advice and support to our existing customer base, as well as developing new business in an area which covers Scotland and the North of England from Manchester upwards. At the same time Paul will be building on his knowledge of the aluminium extrusion process and market sector.

As Paul explains, “My new position allows me to do what I enjoy best, visiting customers in their place of work, building relationships and offering them great customer service.”

My grandfather said to me when I was young, “Always strive to the best you are, at whatever you do, and even if that means you are shovelling manure, make sure you do it well!”

“And that is the maxim I live by when I am doing my job. I aim to do everything possible for my customers, to the best of my ability – making good my promises and offering the same customer focussed approach and support that Vision Profiles is recognised for within the industry.”

Optimise Your Supply Chain

As a leading stockholder of aluminium extrusions Vision Profiles can meet all your requirements, from design to finished product, from the simple to the complex. We have published a comprehensive guide to the services that Vision Profiles offers professionals involved in the development/purchasing of new and existing products using aluminium extrusion.

We offer a complete supply of everything you may need: design, manufacture of extrusions, aluminium fabrication, application of coatings and finishings through to assembly and kitting.

These are just some of the services provided by Vision Profiles to enable our customers to reach new audiences and become even more competitive in their marketplace.
With us you deal with one supplier, Vision Profiles, giving you a seamless service whatever your requirements.

We work with our customers from the earliest stages of a project to understand their specific requirements. We seek to solve our customer’s manufacturing challenges and deliver innovative solutions that make life easier for them.

Aluminium Extrusion
Aluminium extrusion is a process that provides huge freedom of design which gives virtually unlimited opportunities for adapting product shapes. Costs are cut by using clever design which requires fewer components, reducing the finishing process and simplifying assembly.

Aluminium Fabrication
We can offer a wide range of fabrication and finishing services to turn your component into a finished product. Vision Profiles has invested in the most modern equipment and latest control systems. Our aluminium fabricating plant carries out complex and high added-value work.

We offer many types of fabrication from milling and tapping to turning and drilling. Our complete programme of aluminium fabrication includes:

• Drilling
• Routing
• Tapping
• Saw cutting (straight and mitre)
• Milling
• Punching
• Deburring

We offer a wide variety of aluminium anodising and polyester powder coating finishes, all to the highest quality from our aluminium extrusion supplier Aluminios Cortizo.

Assembly and Kitting
Many clients are looking to have items delivered as a finished product, so as part of our one-stop-shop philosophy, we provide your products assembled, kitted, packed and labelled, ready for use or to sell on.

One Stop Shop:  Our complete programme of services includes:

— Design services
— Aluminium extrusion
— Fabrication
— Finishing: anodising, chemical brightening, polishing and powder coating (also available in small component lengths)
— Assembly & kitting
— Stock holding
— Vendor management
— Direct mill deliveries from Cortizo
— Castings : Aluminium / Zamak
— Rubber seals and gaskets
— Injection moulding: Plastic, Zamak, Aluminium

To request your Vision Profiles brochure or to discuss how we can help you please contact us on or +44 (0)1452 723 300

Introducing our Marketing and Communications Manager

We are delighted to announce that Lauren Grady has joined the Vision Profiles team as Marketing and Communications Manager.

Lauren benefits from a prior knowledge of the business, and will be remembered by some of you, having previously worked for Vision Profiles as an Account Manager for Vision Profiles and Cortizo key accounts.

This previous experience has equipped her with an in depth knowledge of the day to day running of the internal sales department which will undoubtedly be beneficial in her new role.

Lauren’s initial focus will be to build the Marketing side of Vision Profiles to the benefit of both the company and our customers; building business visibility and identity within the industry whilst further developing our customer centric approach to all areas of our business.

At the same time Lauren will familiarise herself with all aspects of the company, working with each department to gain valuable insight into every element of Vision profiles, whilst also building her knowledge of the aluminium extrusion sector.

Ultimately our Managing Director, Alan Grady, will be handing over the title of UK Sales Agent for Aluminios Cortizo to Lauren.

Historically, throughout Cortizo, the Sales Agents have handed the title down to a family member – and Alan intends on this tradition being upheld.

Lauren is aware of the responsibility that this entails, she explains, “This is a significant role, one that will take great understanding and comes with huge expectations. I am eager to get started and put in place the foundations for a plan which is so integral to the future of the company.”

“I have a passion for people, and customer service; building relationships and gaining trust on the merit of what we do. This, and desire to learn and become part of a legacy as successful as Cortizo and Vision Profiles, is all the motivation I need.”

She adds, “I’ve learnt a great amount from Alan; the importance of learning, hard work, determination, but most importantly – loyalty.”

“Alan has remained loyal to his customers from day one of Vision Profiles and true to his initial promise. That is, to deliver the highest quality of service and a service that is totally bespoke to them. I plan on working alongside him to continue just that. The bar is set high, and I have every intention of succeeding to meet it.”



Vision Profiles Expands External Sales Team

As one of the UK’s leading aluminium stockholders of aluminium extruded profiles, with over 50 years’ industry experience, the team at Vision Profiles is dedicated to giving the best possible service to all our clients.

We are delighted to announce that Simon Rowe has been appointed as a Business Development Consultant for Vision Profiles and will be joining our External Sales Team.

Simon has a wealth of experience within the aluminium extrusion industry, having worked in most manufacturing processes within Vision Profiles.

Simon will be responsible for developing new business and will be using his extensive knowledge of both Vision Profiles and the extrusion sector to provide advice and support to help our customers meet their profile challenges.

Vision Profiles has taken a lead in the UK aluminium extrusion industry by adopting a “can do” approach to ensure we meet our customers more demanding requirements.

Hugh Hastie, National Sales Manager comments, “At Vision Profiles we operate under the principle that nothing is impossible. Simon joins an experienced team committed to doing everything possible for our customers, delivering quality products combined with exceptional customer support.”