Its official - Vision Profiles are on Social Media

Our Marketing Manager Lauren Grady tells us a little more about our latest marketing angle;

“In the digital age we live in today, and as an avid instagrammer myself, it’s always been at the back of my mind that we should be utilising social media platforms.

However, being a bespoke supplier, I felt it really limited us to what we could post and share – without either jeopardising confidential client information, or our competitors being hot on our heels – so I always resided on parking it for now.

When Andy Stott started with us and had a background of social media within the business realm, he was as keen to talk to me as I was to him, to get a feel for his experience of it all.

After a couple of meetings’, he convinced me it’s something I should invest time in, and so Vision’s social media presence was born.

I’m in the incredibly fortunate position that when we invested in the Vision Film, we also invested in a bank of images to be taken at the same time, of both Vision and Cortizo to use forever more. I have a wealth of images to utilise and so far, it’s going very well.”


Meet the Amy Watts - The Purchasing Coordinator At Vision Profiles

In the last 12 months, here at Vision we’ve actively been looking at our departments and dynamics, proactively making changes to benefit the entire company.

One of these changes was to to take the position of ‘purchasing’ out of the Internal Sales team and put this within the Finance Department.

We asked our Finance Manager Julie Heskins to formally introduce Amy Watts as our Purchasing Coordinator. 

“Amy started at Vision in 2018 in the finance team. Both myself and Karen are long standing employees at Vision and pride ourselves on the efficient and rhythmic way in which the department runs.

Amy was a breath of fresh air; a work ethic just like ourselves, with fresh eyes into a department that worked like clockwork. It was decided that the purchasing position would become a more rounded and general purchasing role; not only the purchasing of our raw materials and monitoring this, but also the purchasing and researching of everything bought at Vision.

This would give the person taking on this role an ability to have absolute continued awareness of the value of purchasing within the company, and enable full clarity on expenditure to be understood by one person, and not spread out through departments.”

Amy has proved herself to by a key member of the finance team and undoubtedly is the right person for the job. 

I hope you’ll join us in welcoming Amy into her new role, and wishing her well for the future.


Vision's latest investment - The Mezzanine Floor, home of the Technical Department

Mezzanine shop floor view

Back In 2016, upon creating the Technical department, Alan realised that the introduction of this new department could mean more than just the department itself, and that Vision would need to expand its office space, preferably having a dedicated technical office to allow clients to visit Vision to discuss their extrusion or manufacturing technical needs.

This idea was thrown around and deliberated over, for what ended up being almost 3 years before we bit the bullet and committed to building a new floor on site at Vision Profiles.

As it was being specifically built to house the Technical department, unfortunately for Stu Hartley, the Technical manager, this fell into his lap to project manage … and we can confirm, that the novelty value wore off pretty quickly!

We asked Stu for his take on the Mezzanine floor: 

“After many different variants of design, many meetings, and many many conversations … Alan, myself and the rest of the management team agreed that with the disruption this would cause due to contractors on site etc., that the best use of the space and investment was to create 3 offices in total on a mezzanine floor. This would be above the production area, therefore keeping the invaluable floor space, but increasing our much-needed office space.

Mezzanine close up

One office is technical (the best one I might add!), another for quality and operations, and a final new larger boardroom so that clients can visit and have a full panoramic view of the shop floor. Something that we felt would be an invaluable asset for visiting customers. This was then linked to the sales office and the shop floor via a staircase to allow close interactions with other departments in the business. The entire build was faultlessly carried out by QA in Bristol and we are very happy with the results.”

The Mezzanine was fully completed and finished In March, and we look forward to seeing you on site, and taking you on a tour of our latest addition.

Visio Profiles Shopfloor with Mezzanine floor

Meet our Area Manager for the north of England - Andy Stott

Andy Stott -Area Sales Manager for Vision Profiles

We asked our National Sales Manager Hugh Hastie for a proper Introduction to the latest member of the external Sales team.

“Andy has been with us since September 2018, so many of you will know him already.

Andy joined us from an aluminium stockist in the north of England, and his position in Vision is as area sales manager for the north of England (basically from the border with Scotland down to and including the Midlands.)”

Hugh Continues; “Based in Wigan, he’s well positioned in the middle of his sales area, and within easy reach of the office. Andy has aluminium experience both in sales (as a business development manager, and inside sales) and in a technical role with one of Cortizo’s long standing UK customers where he was involved in producing and following up quotes, producing CAD drawings, and generally assisting manufacturing by inspecting finished parts.

As with most people of his generation (he’s 23) he has an affinity with social media, and he will hopefully be of use to our marketing manager, Lauren Grady. One of his roles in his previous company was to develop their social media platforms, and hopefully with Lauren’s marketing skills and Andy’s social media skills we can get the Vision/Cortizo ‘One Stop Shop’ message to even more aluminium users …. Watch this space!”

Outside of work Andy is a keen rugby league fan (‘proper’ rugby as he calls it). He is a season ticket holder at Wigan Warriors. He has also played tennis for several years and can be found often at his local David Lloyd club, either in the gym, or on court.”

I hope you’ll join me in welcoming Andy to our growing sales team, and wishing him well for the future.

UK Ambassador in Spain Visits Cortzio HQ, Padrón, A Coruña

Early this year, the Ambassador for the United Kingdom in Spain, Simon Manley, visited Cortizo HQ, in Padrón, A Coruña. The high diplomat, accompanied by the Advisor for Political Affairs of the embassy, James Birk, chatted with the management team of Cortizo.  The Galician company, led by the president, José Manuel Cortizo and CEO, Raquel Cortizo. 

"It was a proud moment for us that the highest representative of the United Kingdom in Spain wanted to know first-hand about our facilities, and from where thousands of tonnes of aluminium profiles leave every year for their market," said Raquel Cortizo.


Cortizo is a large multinational business in Aluminium and UPVC and maintains a close commercial relationship with the United Kingdom. In the last financial year, it sold more than 6000 tonnes of aluminium profiles with a value exceeding 25 million euros, which represented 11% of its sales abroad. Simon Manley, expressed his satisfaction with "the strong presence of Cortizo in Great Britain for almost three decades" and wanted to transfer equanimity before Brexit, giving assurance that in spite of the exit from the European Union,

"The United Kingdom will continue welcoming companies and foreign investors with open arms and will continue to be a land of opportunities for Galician companies that want to expand internationally, "he added.

During the meeting, the Cortizo management team took the opportunity to inform the Ambassador of new projects of the Cortizo Group  in the United Kingdom, where they plan to build one of the new logistics centres foreseen in its 2017-2020 Strategic Plan. 

"Our enclosure systems are increasingly in demand in the United Kingdom “that is why we have already begun the steps to create a delegation there, that will allow us to attend our clients with more immediacy for architectural profiles," said Raquel Cortizo.

Cortizo HQ, Padrón, A Coruña

Vision Profiles has a 'New' Sales Division Manager

Paul McKim has taken a promotion to Sales Division Manager, looking after the Internal sales team; account managers and purchasing controller – a team of six. Some of our customers will know him from his ‘on the road ‘days, and hopefully the rest will remember him from our first newsletter last year.

Paul McKim joined the sales team as an Area Sales Manager last year looking after the north of England and Scotland, looking for new business and managing our existing customers in these areas. However, due to changes in the internal sales team and management team, Paul’s role within Vision has taken a new direction. A decision both Paul, and Alan haven’t taken lightly, as Paul is based in Glasgow.

Paul is now in our office in Gloucester 4 days a week and getting to grips with our bespoke database. The decision to bring Paul into the sales office was a no brainier for our MD;

 “Paul has a wealth of knowledge and experience managing a large team in his background, and since being on the road for Vision and utilising previous roles within his career, Paul has a great understanding of the commerciality within sales, something that our internal sales department has lacked.” explains Alan.

Slowly but surely Paul is working his way through our customer list and naturally, will cross paths with all our clients over the coming months. Should you have any questions or topics you wish to discuss with Paul, please don’t hesitate to get in touch:

Vision Profiles invests in Cutting Edge 3D Printing Technology for the Technical Design Dept

Another exciting investment for us this year was in our 3D printer. We invested in the latest technology, including the best 3D CAD Software and the 3D printer, to deliver the most comprehensive design service possible for our customers.

3D printing allows ideas to develop faster than ever.

A concept that was designed so that a model can be printed in 3D just hours later, shrinking the development process from what might have been months down to days. If our customers need a sample it can be made in ABS in minutes rather than an expensive and lengthy lead time waiting for a wire eroded sample.

Our 3D printer will also allow our customers to make design alterations at the initial stages before making any large and expensive investments. It is far cheaper to 3D print a test prototype then to redesign or alter existing tooling. Being able to make design alterations at the initial stages that are relatively inexpensive will lead to better products or parts and less expensive dead-ends.

As Stu Hartley, our Technical Manager explains, “Our 3D printer will allow our customers to test ideas quickly and cost effectively which will ultimately help them stay one step ahead of the competition.”

Vision Profiles team up with Shadowplay Media for a Dynamic new Film

One very exciting new venture for our Marketing department will be our new Vision film.

Notice we aren’t referring to this as a ‘corporate video’ – it’s far more than that. We’ve teamed up with the hugely successful Shadowplay Media to create something unique, something very different.

Within the manufacturing industry, it’s not easy to translate our processes into an exciting film, but Lauren Grady, our Marketing & Communications manager had a very clear Vision (pun intended) from the outset:

“For me, its really important in today’s constantly evolving and modernising market, to keep everything fresh,exciting, and new. The aluminium sector isn’t necessarily easy to sell, its incredibly industrial, and typically with that kind of sector, particularly where a lot of manufacturing is envolved, comes quite busy, and sometimes ‘‘messy” environments. But not Vision Profiles, and certainly not Cortizo, so I figured we needed to show that off, in all its it immaculate glory.

I went to our MD with an idea to find a really creative and modern film maker, to help make my vision a reality. I didn’t want a ‘corporate video’, I wanted something much more unique than that.”

Lauren then made it her mission to find the right company to work with, and it was Phil James, Owner and Creative Director of Shadowplay Media that secured the big task of capturing the intricacies and processes of Vision Profiles and Cortizo - on film.

With several brainstorm meetings, story boards slaved over, and a recce over to both Cortizo HQ in Padron, and on site to Vision profiles in Gloucester - the format was finalised and filming could begin. We also made the decision to have Shadowily photograph every department,as well film - hence the incredible catalogue of images we now have. These feature through out our website, and now with a bank of over 2000 images, we’ll never be short of imagery.

“We decided to shoot Cortizo first, as this would naturally feature in the first half of the film.” Lauren details.

“To start with, our flight was delayed by 5 hours, meaning we didn’t touch base at the hotel in Santiago until 4am! Not the best start to a 2 day intensive film shoot. But Phil and his team wouldn’t be defeated, and we woke up 3 hours later and embarked on the testing task of filming specific dies, and key profiles during the natural production processes in a factory that works 24 hours a day, and doesn’t stop … for anyone! A key piece of equipment for the film was a drone, to really maximise and demonstrate the scale of both sites, particularly Cortizo which boasts an incredible square footage.

A fact any current client of ours will know about Northern Spain? It rains, ALL the time! And our shoot was no exception. Continual torrential rain for 2 days meant that no drone footage could take place outside, heart breaking to tell you the truth. So Phil had to get really creative to capture the shots we needed … see if you can spot where we had to think outside the box to get ‘external’ footage!”

Wet but undeterred, Lauren and Shadowplay arrived back in the UK, where Shadowplay spent a few weeks editing the Cortizo footage before arriving at Vision Profiles HQ in Gloucester to film the second part of the film.

Alicja, our Operations manager, had spent days preparing for Shadowplays arrival, everything from planning what was being machined that day, to organising all staff were available to feature in the relevant departments … its all the little details that take a lot of organisation.” Lauren recalls.

“ We had to follow the ‘story’ on from Cortizo, and make sure it was seamless, and clear. We wanted the Elumatec SBZ 151 to feature dominantly, so we came up with the idea to attach a go pro camera to the end of a profile being machined… What Phil and his team didn’t realise was that the saw blade would be millimetres away from the camera as it was programmed to cut the jig marks off the ends of the profile. Safe to say Phil thought his camera had been sawn off, hilarious moment!! (maybe you had to be there)”.

We filmed everything from unloading the lorry, through to picking the packs from stock, loading onto the CNC, handling through packing and back out onto he Vision Profiles lorry. We wanted to capture every service we provide, without seeming rigid, and keeping it interesting.

“I couldn’t be happier with the finished product. Its been a year in the making, and getting to work so closely with a director with such intuitive and creative flare has been really exciting. `the attention to detail is what I truly feel sets this film aside from a typical, generic corporate video. Its holds it’s own in a very corporate and industrial market, and i think it sets us apart from our competitors.”

To view our film, just click here.

Vision Profiles Achieves the ISO 9001:2015 Accreditation

In June this year, Vision Profiles achieved the transition from ISO 9001:2008 to ISO 9001:2015.

Like all things Vision, this has been a real team effort with every department playing their part in helping to achieve the accreditation. We asked Paul Bowers, Quality Manager, to walk us through the new standard:

“So, what has this new version actually meant? There has been a change to the emphasis of the standard to include risk-based thinking in the culture of the business, along with the ‘process approach’ which has always been a key feature in ISO 9001. This in effect means that the company looks at all issues of risk, minimising risk that could damage the business, as well as making sure that all opportunities for improvement are taken advantage off.”

Small details like changing the Quality Manual to the Business Improvement Plan and using the ‘opportunities for improvement’, highlighted in the regular BSI audits, highlight the focus the company has on the improvement culture that ISO helps to structure and embed into an organisation.

Paul continued: “When Alan said that he wanted the company to regain its ISO 9001 status, his remit was pretty clear; Make sure it challenges the business but adds value at the same time. We try to do all we can to meet our customers’ expectations - but in a structured way so that we can repeat it time after time, and we seek to never miss an opportunity to get better and improve as a company.”

Vision Profiles invests in the latest 3D import software

One our most significant investments recently, is the introduction of 3D import software for CNC machining.

The simplest explanation is, with this software, we can automatically detect and programme profile machining. The “3D import” module provides users with ‘a miracle at the press of a button’. The result of this software is a quantum leap in profile processing.

Behind the 3D import there is a 3D converter that automatically detects processes in 3D modules, and programs them in seconds. The brilliance of this software? Gone are the days of time-consuming, error-prone data entry by hand for programming processes like drill holes, circular pockets, grooves, slots, rectangular features, notches, saw cuts and free-forms. The 3D detector calculates the dimensions used in the 3D model, another feature that’s key to saving time.

The use of the 3D converter provides a series of advantages; in terms of speed, the 3D detector offers a vast move forward in comparison with manual programming - 100 machining steps can be programmed in 5 seconds. Working with the 3D detector is not as error-prone as manual programming, and the automatic input of machining steps is far more precise.

Stu Hartley, our Technical Manager commented: “We looked into the 3D software investment when we were approached by our customer, Maple Sunscreening, for a very bespoke Fabrication project – turns out it was one of our best investments yet. Some companies would decline the opportunity at enquiry stage for this kind of work, for simply not having the tools and software to facilitate it. And that’s what sets us aside from our competitors. I’m in the fortunate position that I can take this kind of enquiry to our MD, and it becomes a reality. Vision is constantly growing and its incredibly exciting.”