One very exciting new venture for our Marketing department will be our new Vision film.
Notice we aren’t referring to this as a ‘corporate video’ – it’s far more than that. We’ve teamed up with the hugely successful Shadowplay Media to create something unique, something very different.
Within the manufacturing industry, it’s not easy to translate our processes into an exciting film, but Lauren Grady, our Marketing & Communications manager had a very clear Vision (pun intended) from the outset:
“For me, its really important in today’s constantly evolving and modernising market, to keep everything fresh,exciting, and new. The aluminium sector isn’t necessarily easy to sell, its incredibly industrial, and typically with that kind of sector, particularly where a lot of manufacturing is envolved, comes quite busy, and sometimes ‘‘messy” environments. But not Vision Profiles, and certainly not Cortizo, so I figured we needed to show that off, in all its it immaculate glory.
I went to our MD with an idea to find a really creative and modern film maker, to help make my vision a reality. I didn’t want a ‘corporate video’, I wanted something much more unique than that.”
Lauren then made it her mission to find the right company to work with, and it was Phil James, Owner and Creative Director of Shadowplay Media that secured the big task of capturing the intricacies and processes of Vision Profiles and Cortizo - on film.
With several brainstorm meetings, story boards slaved over, and a recce over to both Cortizo HQ in Padron, and on site to Vision profiles in Gloucester - the format was finalised and filming could begin. We also made the decision to have Shadowily photograph every department,as well film - hence the incredible catalogue of images we now have. These feature through out our website, and now with a bank of over 2000 images, we’ll never be short of imagery.
“We decided to shoot Cortizo first, as this would naturally feature in the first half of the film.” Lauren details.
“To start with, our flight was delayed by 5 hours, meaning we didn’t touch base at the hotel in Santiago until 4am! Not the best start to a 2 day intensive film shoot. But Phil and his team wouldn’t be defeated, and we woke up 3 hours later and embarked on the testing task of filming specific dies, and key profiles during the natural production processes in a factory that works 24 hours a day, and doesn’t stop … for anyone! A key piece of equipment for the film was a drone, to really maximise and demonstrate the scale of both sites, particularly Cortizo which boasts an incredible square footage.